The Merchant Brief

Best Social Media Management for Small Businesses

Compare affordable tools, comparisons, alternatives, and stack guides for this small business marketing need.

Marketing tools

Analytics Reporting4.1/10

Sprout Social

Sprout Social is worth considering when social media is tied to customer care, reputation, reporting, and team workflow. It is too expensive for most small businesses that only…

From $79/moMid Market
Analytics Reporting4.2/10

SocialBee

SocialBee is a good choice for small businesses that need consistent social posting across several channels without hiring a full-time social media manager. It is less compelling if…

From $29/moMid Market
Analytics Reporting8.2/10

Agorapulse

Agorapulse is worth considering when social media requires inbox management, reporting, and team workflows. If you only need a low-cost scheduler, it is probably more software and more…

From $79/mofreeFree plan
Analytics Reporting8/10

Planable

Planable is worth considering when approval and collaboration slow down your social media workflow. If you only need cheap scheduling, a simpler tool may be better.

From $39/mofreeFree plan
Analytics Reporting8/10

Loomly

Loomly is worth considering when a small team needs a shared social media calendar, approvals, post previews, and reporting. If you only need simple scheduling, cheaper tools are…

From $65/moMid Market
Analytics Reporting8.1/10

Publer

Publer is a good choice if you want low-cost social scheduling with flexible account-based pricing. It is less suitable if you need a social inbox, approvals, review management,…

From $5/mofreeFree plan
Analytics Reporting8.3/10

Vista Social

Vista Social is worth considering when social media is a weekly operating task and you need publishing, inbox, reviews, and reports together. It is probably too expensive if…

From $79/moMid Market
Analytics Reporting8/10

Sendible

Sendible is worth paying for when social media needs coordination, reporting, and multiple profiles. If you only need simple scheduling for one brand, a cheaper scheduler or native…

From $29/moMid Market
Analytics Reporting7.6/10

Tailwind

Tailwind is a strong fit if Pinterest is a meaningful traffic channel and you need help creating and scheduling Pins consistently. It is not the best first purchase…

From $18/mofreeFree plan
Analytics Reporting4.1/10

Hootsuite

Hootsuite is worth paying for if social media is a regular business workflow that needs scheduling, inbox management, reporting, and listening. If you only need basic post scheduling,…

From $99/moMid Market
Analytics Reporting8.6/10

Semrush

Semrush is a strong choice when SEO is important enough to justify a premium monthly tool. It is not the cheapest way to start, but it can replace…

From $140/mofreeFree plan
Social Media Management4.1/10

Later

Choose Later if your small business needs a visual social calendar and link in bio workflow more than deep reporting. Compare alternatives if you need X support, advanced…

From $25/mounder-50

Comparisons

Alternative pages

Stack guides