The Merchant Brief

Best Social Media Management for Small Businesses

Compare affordable tools, comparisons, alternatives, and stack guides for this small business marketing need.

Marketing tools

Analytics Reporting8.2/10

Agorapulse

Agorapulse is worth considering when social media requires inbox management, reporting, and team workflows. If you only need a low-cost scheduler, it is probably more software and more…

From $79/mofreeFree plan
Analytics Reporting8/10

Planable

Planable is worth considering when approval and collaboration slow down your social media workflow. If you only need cheap scheduling, a simpler tool may be better.

From $39/mofreeFree plan
Analytics Reporting8/10

Loomly

Loomly is worth considering when a small team needs a shared social media calendar, approvals, post previews, and reporting. If you only need simple scheduling, cheaper tools are…

From $65/moMid Market
Analytics Reporting8.1/10

Publer

Publer is a good choice if you want low-cost social scheduling with flexible account-based pricing. It is less suitable if you need a social inbox, approvals, review management,…

From $5/mofreeFree plan
Analytics Reporting8.3/10

Vista Social

Vista Social is worth considering when social media is a weekly operating task and you need publishing, inbox, reviews, and reports together. It is probably too expensive if…

From $79/moMid Market
Analytics Reporting8/10

Sendible

Sendible is worth paying for when social media needs coordination, reporting, and multiple profiles. If you only need simple scheduling for one brand, a cheaper scheduler or native…

From $29/moMid Market
Analytics Reporting7.6/10

Tailwind

Tailwind is a strong fit if Pinterest is a meaningful traffic channel and you need help creating and scheduling Pins consistently. It is not the best first purchase…

From $18/mofreeFree plan
Analytics Reporting4.1/10

Hootsuite

Hootsuite is worth paying for if social media is a regular business workflow that needs scheduling, inbox management, reporting, and listening. If you only need basic post scheduling,…

From $99/moMid Market
Analytics Reporting8.6/10

Semrush

Semrush is a strong choice when SEO is important enough to justify a premium monthly tool. It is not the cheapest way to start, but it can replace…

From $140/mofreeFree plan
Social Media Management4.1/10

Later

Choose Later if your small business needs a visual social calendar and link in bio workflow more than deep reporting. Compare alternatives if you need X support, advanced…

From $25/mounder-50
Analytics Reporting7.4/10

Constant Contact

Constant Contact is a strong fit if you want a simple email marketing tool with templates, support, landing pages, social posting, and light automation. It is less compelling…

From $12/moMid Market
Analytics Reporting7.6/10

Mailchimp

Mailchimp is a good starter email tool when you need newsletters, signup forms, simple landing pages, and light automation. It becomes less attractive when you need deeper workflows,…

From $0/mofreeFree plan

Comparisons

Alternative pages

Stack guides